Are customers likely to subscribe to a particular financial product ?
In this project, we are asked by a portuguese bank to help them predict which customers are likely to subscribe to a financial product. A logistic regression was used to solve this problem using the software R.
Statistical Report
For this project, the goal is to predict if a customer will subscribe to a particular financial product. In practice, the bank would call potential subscribers and offer them the financial product, and they would then get a yes/no response from the customer. To build our model, we are given a dataset with:
personnal information about the customer's demographic group and its financial background
information about wether or not this customer has previously been contacted or not, how many times,...
global economical indicators at the time of the call (unemployement rate, interest rates,...)
Below is the statistical report made to explain how we got to the produced model and how to use it and interpret it.
R Markdown